We help the world run better
Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!
PURPOSE AND OBJECTIVES
Based on the integrated global marketing strategy, this function is responsible for developing a regional partner marketing strategy and ensuring partner integration in regional LoB business plans and Core Planning Elements. The Regional Field Partner Marketing Specialist works directly with priority VAR partners to develop marketing plans and tactics that drive Marketing Enabled Partner Sourced Opportunities. They also work directly with named strategic partners on co-marketing activities in the region. Jointly responsible for marketing KPIs there is shared accountability for the success of partner marketing activities between this regional role, the PES organization and global partner marketing.
This function also serves as an important connection point to ensure local insights, content and requirements are surfaced to the global teams to optimize the performance of future programs and campaigns.
Key areas of responsibility for the Regional Field Partner Marketing Specialist:
- Develops Region strategy & priorities with PES, shares w/GPM; ensures integration in LOB/industry plans
- Develops marketing plans with strategic GSSP partners on an as needed basis
- Discusses need for Region-specific Partner-led campaigns with GPM; builds when agreed w/GPM
- Drive partner awareness of partner-led campaigns and enablement
- Supports priority partner execution of high touch campaigns to support top priorities (i.e., GROW)
- Surfaces regional customer ref stories to GPM
- Runs co-marketing with strategic partners, supporting top priorities
- Acts as SPOC, coordinates partner inclusion in SAP Flagship events
- Drives standard partner engagement in SAP led tactics
- Participates in select Partner Enablement Events
- Provides feedback/input to GPM on partner campaign needs, performance improvements, etc.
- Shares joint accountability for KPIs (Regional ME PSO)
The employee who fills this role will be a Senior Leader who has experience in generating and retaining cloud business with an indirect model, via partners. The individual will be able to communicate on a peer to peer level with global marketing counterparts, PES, Regional LoB Marketers, MU marketing teams and business stakeholders in order to plan, deliver and optimize effective partner-led and integrated marketing activities to support the business.
This role will primarily interact with:
- Global Partner Marketing – to plan, evaluate and optimize partner marketing tactics
- Regional LoB Marketing teams – to ensure integration of partners in marketing activities for the respective audiences
- Regional Partner Organization – To understand the business and plan activities that support the growth priorities.
- MU marketing teams to execute campaigns and collect feedback and input for future programs and tactics.
Location Requirements: Can be located anywhere in US, but must be within 40 miles of an SAP office location to allow for hybrid work.
We build breakthroughs together
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 141-800 - 323,900 USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link: SAP North America Benefits.
Requisition ID: 387546 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid