We are seeking a creative and innovative Digital Media and Marketing Design Specialist to join our team. The ideal candidate will have experience in designing and implementing digital marketing campaigns, creating visual assets for digital media, and managing social media accounts. As a Digital Media and Marketing Design Specialist, you will be responsible for creating compelling and visually appealing designs that attract and engage our target audience across multiple digital platforms.
Duties and Responsibilities:
Develop and implement digital marketing campaigns across various platforms, including social media, email marketing, and web advertising.
Design and produce visual content, including graphics, images, and videos, for use in digital marketing campaigns and on the company website.
Manage the company's social media accounts, creating content and posting regularly to engage with the audience and increase brand awareness.
Develop and execute marketing strategies that align with business objectives.
Monitor and analyze digital marketing performance metrics, providing insights and recommendations for optimization.
Keep up-to-date with the latest digital marketing trends and techniques, and apply them to improve campaign effectiveness.
Work with external vendors, such as photographers and videographers, to produce high-quality visual content.
Assist in creating sales and marketing materials such as brochures, presentations and proposals.
Qualifications:
Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
At least 3 years of experience in digital media and marketing design.
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
Experience in social media management, including content creation and community engagement.
Strong knowledge of digital marketing techniques, such as email marketing, SEO, and PPC.
Excellent communication, organizational, and project management skills.
Ability to work independently and as part of a team.
Experience with web design and development is a plus.