General Information
Job Title : Digital Marketing Specialist
Reports to : VP of Marketing
Job Location : Dubai, UAE
What this job is about
We are seeking a talented Digital Marketing Specialist to drive our marketing strategy, generate leads, increase customer engagement, and promote brand awareness.
The successful candidate will be responsible for developing, implementing and managing marketing campaigns across multiple channels, including social media, email marketing, SEO, and performance marketing.
Additionally, the Digital Marketing Specialist will work closely with the sales team, product managers, and other internal stakeholders to ensure marketing campaigns are aligned with the overall business strategy.
If you are a strategic thinker with a passion for marketing and a desire to make an impact, we encourage you to apply for this exciting opportunity!
Job Key Responsibilities
- Develop and execute marketing strategies, including targeted campaigns, lead generation, and customer retention initiatives.
- Manage social content and engagement across LinkedIn, Facebook, and Instagram, with a focus on building brand awareness and engagement with key audiences.
- Understand and develop marketing integrations with data streams from social platforms, website analytics, and other relevant sources.
- Analyze digital marketing performance via Google Analytics, Clarity, and other tools, providing insights and recommendations to optimize campaigns.
- Create and manage performance marketing campaigns on Meta, Google, LinkedIn, and other relevant platforms.
- Support partners with marketing materials, including collateral, presentations, and other materials.
- Develop marketing strategies and personas to ensure targeted messaging and content resonate with key audiences.
- Work closely with the sales team and product managers to ensure marketing campaigns are aligned with the overall business strategy.
- Collaborate with cross-functional teams, including design, product, and engineering, to ensure marketing campaigns are effectively implemented.
- Ensure all marketing communications are consistent with brand guidelines, voice, and messaging.
What you’ll bring to the party (Must haves)
- Bachelor’s degree in Marketing, Communications or a related field preferred.
- 3+ years of experience in marketing roles, preferably in B2B SaaS technology or software industry.
- Strong understanding of social media platforms and trends, with experience managing social media accounts for businesses.
- Experience developing marketing integrations with data streams from social platforms, website analytics, and other relevant sources.
- Proven track record of creating and executing successful marketing campaigns across multiple channels and platforms.
- Strong analytical skills, with experience analyzing digital marketing performance via Google Analytics, Clarity, and other tools.
- Experience with performance marketing campaigns on Meta, Google, LinkedIn, and other relevant platforms.
- Ability to create and manage marketing collateral, presentations, and other materials.
- Strong understanding of marketing strategies and personas, with experience developing actionable plans.
- Excellent verbal and written communication skills, including copywriting and editing.
- Knowledge of marketing automation and CRM platforms (HubSpot or SalesForce preferred) is a plus
- Experience with Notion, Zapier or other automation tools is a plus.
- Ability to work independently and in a team environment, and adapt to changing priorities and requirements.
You’ll thrive in this role if you're someone (Great to have)
- Self-motivated and results-driven with a strong sense of accountability
- Easy-going person that thrives in a collaborative and fast-paced environment
- Have a strong sense of innovation that will help in solving complicated challenges that arise unexpectedly.
- Strong knowledge of automotive industry trends and challenges
- Comfortable giving and accepting candid feedback at all levels of the company
Benefits and Perks
- Hybrid, and flexible working hours policies
- A generous vacation policy
- Professional & personal development allowance
- Access to a wellness counselor
- Wellness budget and other financial perks
- A diverse and multicultural team environment with over 21 different nationalities from around the world
- Exciting start-up culture
Why Join Seez?
- Being part of a cutting-edge company : We are at the forefront of innovation in the automotive industry, and you will have the opportunity to work with the latest technologies and contribute to the company's mission of revolutionizing the car buying experience.
- Opportunities for professional growth : We offer a dynamic and fast-paced working environment, with ample opportunities for you to take on new challenges and responsibilities, and develop new skills.
- Collaborative and open culture : We encourage a culture of collaboration, where employees can work closely together and have a direct impact on the company's success.
- Sense of purpose : As part of Seez, you will be part of a team that is working to make a real impact on the automotive industry and improving the car buying experience for consumers.
- Flexibility : We offer a flexible working environment, with remote work options, which allows you to balance your work and personal life.
- Working with a motivated team : Seez is a team of highly motivated and smart individuals who are passionate about the company's mission and dedicated to making a real impact in the industry.
About us
We’re a tech automotive e-commerce and SaaS startup and have been developing innovative automotive retail solutions using AI and data since 2016.
Our scalable, data-driven technology makes it possible for customers to buy and sell cars online from wherever they are.
In March 2022, we became the first in Scandinavia to introduce an online auto marketplace for car buyers. Seez Marketplace's smart search engine allows people to find new and used cars for sale or lease in Denmark, along with tools and services for an enjoyable online buying experience;
from browsing car selections to financing, insurance, and car delivery. We are planning for rapid growth and to become a disruptive force in the automotive industry by kicking off in Europe.
Seez is an exciting, fun, challenging, fast-paced, and dynamic place for big thinkers and top achievers, and there's no better time to join the team than right now.
Our headquarters are in Dubai, and we have an office in Copenhagen, Denmark, where we run our business operations. The rest of the team works remotely around the world, and very soon, our services will be available in other European countries.