JOB DESCRIPTION
Digital & Marketing Manager
We are looking for a Digital & Marketing Manager to take the lead in developing successful, long-term digital marketing strategies and to drive all digital marketing efforts to achieve the hotel business objectives.
What is in it for you:
• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
What you will be doing:
Reporting to Director of Sales & Marketing, responsibilities and essential job functions include but are not limited to the following:
• Manage all activity within the Digital, marketing and public relations department, ensuring all Sofitel brand guidelines and standards are followed.
• Be responsible to drive Web Direct channel performance, related to key KPI s on conversion, content and reach.
• Serve as the hotel s primary brand ambassador, ensuring that Sofitel brand guidelines are in place and updated regularly as needed.
• Develop the hotel s communication strategies and execute the marketing, public relations and digital campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure.
• Responsible for Hotel photography, creative direction for advertisements, PR agencies and tactical activities.
• Build brand partnerships and generate consumer event activations at the property level.
• Plan and execute multiple media events per year, ranging from restaurant launches, package and media fam trips.
• Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on.
• Plan and oversee the hotel s advertising and promotional activities, including print, electronic, radio, social and direct mail.
• Develop promotional materials, which including printed and digital collaterals.
• Liaise with the regional and corporate office on projects to support ACCOR regional campaigns and initiatives.
• Manage PR and marketing agency resources and suppliers for ad hoc projects and campaigns.