We are seeking a highly motivated and experienced Digital Marketing Officer to join our higher education company. The ideal candidate will have a minimum of 3-5 years of experience in digital marketing and a proven track record of driving successful digital marketing campaigns. As a Digital Marketing Officer, you will be responsible for developing and implementing digital marketing strategies to promote our brand, programs, and services.
Responsibilities:
- Develop and implement digital marketing campaigns to promote our brand, programs, and services.
- Create engaging content for our website, social media, and other digital channels.
- Monitor and analyze the performance of digital marketing campaigns and make recommendations for improvement.
- Use analytics tools to track website traffic, user behavior, and other key metrics.
- Manage and grow our social media presence, including Facebook, Twitter, LinkedIn, and other platforms.
- Create and manage email marketing campaigns to promote our programs and services.
- Collaborate with other departments to ensure a consistent and effective brand message across all digital channels.
- Stay up-to-date with the latest trends and best practices in digital marketing.
Requirements:
- A Bachelor's degree holder.
- A minimum of 3-5 years of experience in digital marketing.
- Strong knowledge of digital marketing tools and techniques, including SEO, PPC, social media marketing, email marketing, and content marketing.
- Excellent communication and interpersonal skills.
- Strong analytical skills and ability to use data to drive decisions.
- Experience with Google Analytics, Google AdWords, and other digital marketing tools.
- Ability to work independently and as part of a team.
Job Type: Full-time
Salary: AED3,000.00 - AED3,500.00 per month