Coach Transformation Academy (CTA) is a coaching, training, and consulting organization, that primarily offers in-house and public coaching certification training programs and coaching services for executives and teams in GCC & Worldwide.
Coach Transformation Academy (CTA) is part of HSI Corporate Services Pvt Ltd.
The Role
Your responsibilities will include :
- Planning digital marketing campaigns, including web, SEO / SEM, email, social media, and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Planning and executing all digital marketing, including SEO / SEM, marketing database, email, social media, and display advertising campaigns
- Designing, building, and maintaining our social media presence
- Measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
- Identifying trends and insights, and optimizing spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Planning, executing, and measuring experiments and conversion tests
- Collaborating with internal teams to create landing pages and optimize the user experience
Ideal Profile
Skills required :
- You have a bachelor’s or master’s degree in marketing or a related field
- You have a proven working experience of 4+ years in digital marketing, particularly within the industry
- You have demonstrable experience leading and managing SEO / SEM, marketing databases, email, social media, and / or display advertising campaigns
- You have experience in optimizing landing pages and user funnels
- You have experience with A / B and multivariate experiments
- You have a solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- You have a working knowledge of ad-serving tools
- You have experience in setting up and optimizing PPC campaigns on all major search engines
- You have a working knowledge of HTML, CSS, and CMS Tools.
What's on Offer?
- Strong opportunities to progress your career
- Leadership Role
- Attractive Salary & Benefits