We are looking for a dynamic and experienced Digital Marketing Executive to join our team. The ideal candidate will have a passion for digital marketing and the ability to develop and implement innovative marketing strategies that drive business growth.
- Plan, develop and implement digital marketing campaigns across various channels, including social media, email, SEO, PPC, and display advertising
- Create and curate engaging and high-quality content for social media and all other digital platforms
- Monitor and analyze website and social media analytics to optimize campaigns and improve user engagement
- Organize and oversee advertising campaigns for exhibitions, seminars, and promotional events
- Collaborate with cross-functional teams, including sales, product, and design, to ensure consistent brand messaging across all channels
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Manage email marketing campaigns, including list segmentation, A / B testing, and reporting
- Initiate and control surveys to assess customer requirements, retention and dedication.
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Monitor the progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices to drive improvement
Requirements
- Bachelors degree in Marketing, Communications, or a related field
- 3+ years of experience in digital marketing, with a focus on social media marketing, branding, email marketing, SEO, advertising, PPC, and analytics
- Proven track record of developing and executing successful digital marketing campaigns
- Strong analytical skills and the ability to translate data into actionable insights
- Good understanding of market research techniques, data analysis, and statistics methods
- Thorough knowledge of strategic planning principles and marketing practices
- Excellent communication skills, both written and verbal
- Proficiency in digital marketing tools, including Google Analytics, AdWords, Facebook Ads Manager, email marketing platforms, and all other forms of digital marketing
- Strong project management skills and the ability to manage multiple projects simultaneously
- Experience working in a fast-paced, dynamic environment
- Strong organizational and time-management abilities
- Creativity and commercial awareness
Skills :
- Search Engine Optimization (SEO) expertise
- Remarketing Campaigns
- Social media marketing knowledge and skills
- Data analysis and interpretation capabilities
- Content creation and management skills
- Email marketing proficiency
- Pay-per-click (PPC) advertising expertise
- Mobile marketing knowledge and skills
- Website design, User Experience, and development knowledge
- Customer relationship management (CRM) knowledge
- Conversion rate optimization (CRO) skills
- E-commerce marketing knowledge
- Online reputation management skills
- Influencer marketing proficiency
- Branding and brand management skills
- A / B testing and experimentation knowledge
- Data privacy and cybersecurity knowledge
- Project management skills.
If you are a passionate and driven individual with a deep understanding of digital marketing and the ability to drive business growth through innovative marketing strategies, we encourage you to apply for this exciting opportunity.