Role Purpose:
The Associate Digital Manager purpose is to Plan all digital marketing campaigns for Mall of the Emirates , including Omnichannel, SEO/SEM, email, social media and display advertising
- Role Details - Key Responsibilities and Accountabilities:Social Media
- Handle social media for MOE for all social platforms from briefing content calendars, reviews to execution
- Creating content for social through reels, static and videos - liaise with retailers and LOWE agency for productions shoots
- Ideate, review and approve all social media pieces of content - assets and captions
- Develop specific social media content for mall marketing campaign creation
- Keep track of all social platforms - analytics and reporting ensuring meeting KPI's
- On ground coverage for pop up's - luxury and mall activations
- Create new content concepts for omni services - Digital Concierge, MOE.com, Live Shopping, Personal Stylist etc.
- Digital Marketing
- Develop SEM plan and track on going search keywords
- Work with agency on enhancing the ads through site links, copy etc
- Add SEM structure for new services on the website
- Omni - ensuring targeting right keywords to shop up on Google ads
- Website
- Ensure campaigns creatives are updated on MOE.com through event pages
- Enhancements on website and MOE App
- Brand content - receive requests through email to update brand content on the website
- Brief and create webpages for specific tier 1 campaigns - Autumn Winter, Spring Summer, Festive
- Work with COE team on omni projects - marketing the services online through paid media and social
- Review and approve new and updated MOE website design and UAT Testing for new changes and updates on website
- CVM
- Analyse data from dashboards and work with analytics and SHARE team on campaigns
- Develop CVM campaign offers, create the artwork and ensure execution of the campaign
- Send the emailers out and target database on social media through GCR Id's
- Omni
- Create new and ongoing development video content MOE.com and Digital Concierge to drive awareness for each of the services
- Work with accounts team to create focus collections to be highlighted on social for the month
- Ensuring SEM strategy is executed for MOE.com
- Develop omni layers to integrate into main mall marketing campaigns
- Emailer & EMSP
- Work with Cisco team to send emailers for all mall and omni campaigns
- Filter and target audience basis each campaign
- Work with analytics team for specific GCR Id campaigns and ensure data is uploaded for relevant targeting
- Create UTM links and check test emailers for content and linking to landing pages are working
- Set up on system EMSP's for in mall and omni campaigns with call to action links
- Paid Media
- Brief in marketing campaigns, review and approve budgets
- Always on approach - create assets, UTM's and ensure ads are live with correct targeting
- Campaigns - try new platforms for digital advertising
- Continuously track the performance of each post and optimize accordingly