Job DescriptionManaging 20 people of Marketing team Real estate business (Broker, Developer, Commercial and Investment)Monthly spend 1-2M AED Yearly Sales 3-6B AEDReal estate leader broker requires A digital marketing manager who is a professional will be responsible for growing a brand’s online presence, leadGen, performance marketing, and sales by working on various marketing campaigns, strategies, sources and agencies.
Planning and executing all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaignsDesigning, building and maintaining the brand’s social media mgmt.
Measuring and reporting on the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)Identifying trends and insights, and optimizing spend and performance based on the insightsBrainstorming new and creative growth strategiesPlanning, executing, and measuring experiments and conversion testsCollaborating with internal teams to create landing pages and optimize user experienceUtilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrumenting conversion points and optimizing user funnelsCollaborating with agencies and other vendor partnersEvaluating emerging technologies and providing thought leadership and perspective for adoption where appropriateIncrease sales funnel and grow leadgen engineMonitor quality of leads to improve closure ratesKPI'sSales revenue : This KPI measures the ultimate outcome of all marketing efforts.
It shows how much revenue is generated by each marketing channel or campaign.Customer count : This KPI measures how many people purchase the products or services offered by the brand.
It indicates the size and growth of the customer base.Customer lifetime value (CLV) : This KPI measures how much revenue a customer generates for the brand over their entire relationship.
It helps to optimize customer retention and loyalty strategies.Customer acquisition cost (CAC) : This KPI measures how much it costs to acquire a new customer through a specific marketing channel or campaign.
It helps to evaluate the profitability and efficiency of marketing investments.Churn (customer attrition rate) : This KPI measures how many customers stop buying from the brand over a given period.
It indicates the quality of customer satisfaction and retention.Customer satisfaction : This KPI measures how happy customers are with the brand’s products or services.
It can be measured by surveys, ratings, reviews or feedback forms.Reach : This KPI measures how many people are exposed to the brand’s message or content across different platforms.
It indicates the potential audience size and awareness level of the brand.Engagement rate : This KPI measures how many people interact with the brand’s message or content across different platforms.
It indicates the level of interest and involvement of the audience with the brand.Conversion rate : This KPI measures how many people take a desired action after being exposed to the brand’s message or content.
It indicates the effectiveness of marketing campaigns in generating leads or sales.Return on investment (ROI) : This KPI measures how much revenue is generated by each marketing channel or campaign compared to its cost.
It indicates the profitability and efficiency of marketing investments.Job RequirementsRequirements : Real estate experience is a mustUAE Based strongly recommend, or Gulf regionStrong tech knowledge added valueSelf-driven and self-motivated and numbers focused