Role Purpose: The Associate Digital Manager purpose is to Plan all digital marketing campaigns for Mall of the Emirates , including Omnichannel, SEO/SEM, email, social media and display advertising Role Details - Key Responsibilities and Accountabilities: Social Media Handle social media for MOE for all social platforms from briefing content calendars, reviews to execution Creating content for social through reels, static and videos - liaise with retailers and LOWE agency for productions shoots Ideate, review and approve all social media pieces of content - assets and captions Develop specific social media content for mall marketing campaign creation Keep track of all social platforms - analytics and reporting ensuring meeting KPI's On ground coverage for pop up's - luxury and mall activations Create new content concepts for omni services - Digital Concierge, MOE.com, Live Shopping, Personal Stylist etc. Digital Marketing Develop SEM plan and track on going search keywords Work with agency on enhancing the ads through site links, copy etc Add SEM structure for new services on the website Omni - ensuring targeting right keywords to shop up on Google ads Website Ensure campaigns creatives are updated on MOE.com through event pages Enhancements on website and MOE App Brand content - receive requests through email to update brand content on the website Brief and create webpages for specific tier 1 campaigns - Autumn Winter, Spring Summer, Festive Work with COE team on omni projects - marketing the services online through paid media and social Review and approve new and updated MOE website design and UAT Testing for new changes and updates on website CVM Analyse data from dashboards and work with analytics and SHARE team on campaigns Develop CVM campaign offers, create the artwork and ensure execution of the campaign Send the emailers out and target database on social media through GCR Id's Omni Create new and ongoing development video content MOE.com and Digital Concierge to drive awareness for each of the services Work with accounts team to create focus collections to be highlighted on social for the month Ensuring SEM strategy is executed for MOE.com Develop omni layers to integrate into main mall marketing campaigns Emailer & EMSP Work with Cisco team to send emailers for all mall and omni campaigns Filter and target audience basis each campaign Work with analytics team for specific GCR Id campaigns and ensure data is uploaded for relevant targeting Create UTM links and check test emailers for content and linking to landing pages are working Set up on system EMSP's for in mall and omni campaigns with call to action links Paid Media Brief in marketing campaigns, review and approve budgets Always on approach - create assets, UTM's and ensure ads are live with correct targeting Campaigns - try new platforms for digital advertising Continuously track the performance of each post and optimize accordingly