Objectives:
Digital Marketing. In this role, the candidate should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) and support in (CRM) marketing strategy.
Main Responsibilities:
Collaborate closely with the digital marketing manager to create and implement the organization's digital marketing strategy to maximize brand exposure and achieve goals.
• Monitor and benchmark competitor activities, category trends, and consumer habits in the market, recommending plans and actions to ensure competitive advantage.
• Identify activation opportunities across channels and recommend innovative solutions.
• Drive the CRM strategy and execution of all lifecycle marketing.
• Track KPIs to assess performance and pinpoint issues
• Analyze website performance metrics for the entire customer journey.
Participate in forming effective paid search strategies
• Monitor and optimize various social media and PPC campaigns
• Review and enhance website and social media contents
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
Reporting to: Head of Marketing