Cluster Digital Marketing & Ecommerce Manager

Job description / Role

Cluster Digital Marketing & Ecommerce Manager

We are currently seeking for passionate and dynamic Cluster Digital Marketing & E-Commerce Manager professionals who pride themselves in online content management and provide creative solutions to manage web traffic. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.

What is in it for you:

- Work with a diverse group of heartist
- Employee benefit card offering discounted rates in Accor worldwide for you and your family
- Learning programs through our Academies designed to sharpen your skills
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
- Career development opportunities with national and international promotion opportunities. The sky is your limit

What you will be doing:

- To provide a courteous, professional, efficient and flexible service at all times, following Novotel & Ibis Gate and Pullman JLT standards of performance, by e-mail, phone or in person
- Plans, directs, controls, coordinates and participates in all Marketing, Ecommerce and Public Relations activities
- Identifying and developing product line/revenue stream features, creating content and following up its usage, through customer database collection across multiple platforms
- Coordinating the onsite animation and digital marketing across a selection of advertising mediums (Internet, social media, mobile phones and electronic
- billboards) with the objective to boost customers' awareness, value, loyalty and global experience.
- Developing and optimizing online sales, by using traffic acquisition levers or by developing new partnerships
- Develops an annual Marketing Communication Plan
- Involved in developing marketing campaigns and content calendar to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organization, product development, distribution, sponsorship, research and oversee website uploads and landing pages development
- Research market in order to discover new trends and technologies
- Conducts timely competition check to inspect offers, strategies, and current promotions of other hotels.
- Plans and implements ecommerce strategy in order to improve website performance, including working with developers to improve website speed
- Liaising and networking with a range customers, colleagues, suppliers and partner organizations
- Communicating with target audiences and managing customer relationships
- Develops and maintains media contacts, plans press conferences and other press activities. Acts as hotel's liaison with media to promote good publicity and counteract bad publicity
- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, rack brochures, HTMLS
- Distributes press releases to appropriate targeted media, locally, regionally and internationally.
- Coordinating with designers (if needed) and printing agencies
- Organizing photo shoots if requested & be knowledgeable of Accor photo library
- Develop co-marketing initiatives to actively promote & position the Pullman Brand and Pullman JLT Hotel and Novotel & Ibis brands
- Be actively involved in marketing planning and strategies with CDOSM
- Compiles press clipping, and maintains files
- Development and execution of the online marketing activities to drive business
- Ensuring constant update of new technologies and strategies to ensure the brand
- remains at the forefront of online with the design
- Prepare a planning calendar on quarterly basis, promotions and mailer campaigns
- Track traffic and movement on social media pages of hotels / outlets. Responsible of amending
- when necessary , create competitions, uploads pictures, reply back to customers
- Responsible to submit weekly marketing report with detailed activities
- Main coordinator of digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
- Actively involved in suggesting ideas to enhance traffic in F&B outlets
- Regularly review competitive websites in terms of product range, marketing

Requirements

Your experience and skills include:

- Preferably Diploma or a Graduate.
- Experienced in UAE Markets.
- Preferably 1 or 2 years of experience in the similar position.
- Strong written and oral communication skills - English (primary tongue), Arabic would be an advantage, any other languages would be an advantage
- Good understanding of social media practice
- Excellent leadership skills; Proactive
- Pleasant / Warm Personality

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor.

Do what you love, care for the world, dare to challenge the status quo!

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.