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Marketing Manager

Redington Gulf FZE(1110)
Dubai
Job Description


The candidate will be responsible for managing Dell’s overall customer experience in UAE to build Dell’s perception as a premium PC brand in the country. The scope of the role will include:

  1. Brand Advocate Management: Recruitment, training and performance management      of Dell brand advocates in the country
  2. POS Management: Standardize planograms in the market, deployment      and maintenance of planograms as per guidelines to build a premium      positioning for Dell
  3. Quarterly Brand campaigns & Demand Gen with retailer: Drive      quarterly national campaigns for the brand. Plan quarterly marketing plans      with managed retail and ensure execution of the plan as per guidelines.      Build campaign user journeys to drive a consistent message across all      formats for the brand.
  4. Customer Experience Monitoring: Monitor customer experience through      mystery audits in retail and digital visual merchandising quarterly
  5. Budget Management: Manage country marketing budgets