Head of Analytics & Automation - eCommerce

Redington Gulf FZE(1110)

Dubai

Job Description

Job Description:

Build product level analytics for tracking conversion funnel, platform performance & identify actionable insights
Build customer transaction level analytics for tracking key leading KPIs & generate actionable insights by combining with qualitative inputs from the partners
Deliver standardized suite of metrics, reports, and dashboards on a consistent cadence
Monitor market trends and competition and work with product marketing and product management to respond in an appropriate and timely manner
Solve business problems via product development & marketing and aid the decision-making process by using predictive modelling on internal and external data
Work closely with the business/product teams to enable data driven decision making.
Lead and test marketing-tech integration developments and pilot processes to support expansion to new platforms & optimize older integrations
Present proposals and results in a clear manner backed by data and coupled with actionable conclusions
Collaborate with cross functional teams to drive day-to-day processes
Generating accurate and meaningful analysis and actionable insights
Own and deliver in-depth analysis of the overall Marketing campaigns
Identify loopholes in the analytical processes and propose ways to bridge them

Job Requirement

· 6+ years of marketing analytics experience in a highly data-driven, analytical environment highly preferred.

· Experience using marketing stacks to drive and measure performance. Preferred experience with Power BI, Adobe Marketo, and Salesforce.

· Highly skilled at translating complex quantitative data to diverse audiences.

· Highly fluent in the use of different media in the development of marketing strategy.

· Outstanding communication and collaborative skills as well as team development and leadership abilities