Head - Product - eCommerce

Redington Gulf FZE(1110)

Dubai

Job Description

Head of Product & Digital growth

As a platform lead PM & Digital growth, you will own the Redington customers/partners, vendors - helping them onboard, engage, transact, retain and provide a superlative post transaction customer experience. While PMs attached to each business focus on growing the business, the platform & digital growth head role is a combination of both long-term thinking & driving execution excellence.

In this role, you will demonstrate a strong command of enablement technology platforms, and the ability to research and recommend new applications and platforms in line with organizational goals. Our next set of businesses will leverage this platform to grow; hence we are rapidly scaling and building products which will help drive behavior change for existing set of partners first & leverage the product for new markets, customers, business segments.

Job Description

·Define and communicate your product’s vision, execution, goals and own the results

Plan out the product strategy & development roadmap
Define and own the business metrics and OKRs for our products
Rapidly prototype and execute with the right balance between innovation and best practices
Work with outsourced Engineering Teams to create the optimum and agile Product Development lifecycle
Build a world-class team of Product managers, help them lead their individual scopes
Build a team of Account based marketing - CRM digital marketers for channel partners
Cross functional collaboration with Business
Benchmark with the competition and the market
Work with UX and design team, technology, and business stakeholders for driving key outcomes
Collaborate with Business Teams to identify improvements in areas of order fulfillment, warehousing and supply chain as well as to build new features, facilitating digital transformation of processes and 3rd party integrations

Other Functional skills

Platform Management

Functional expertise of Marketing Automation Platforms such as Smartech, Adobe Marketing Cloud, SalesForce Marketing Cloud, WebEngage, CleverTap, Moengage
Functional expertise in paid media channels including Facebook and google ads
Managing all communication channels: In-app, Push, SMS, Voice, Paid Media
Integration with CRMs / Web Analytics / App Analytics

Define Business Objectives

Identify how to increase & measure repeat purchase behaviour through automation
Identify cross sell and up sell opportunities
CRM & Loyalty management

Consumer Segmentation

Understand consumer transaction behaviour and conceptualize meaningful segments / clusters
Segmentation based on recency, frequency, repurchase, life-time value and other transaction variables
Ability to come up with statistical models to do more detailed segmentation & clustering

Journey Design & Communication Development

Design multi-channel recursive journeys customized for each key consumer segment to influence the entire conversion funnel
Identify communication requirements and work with design, content & copy teams to get the right creative communication
Set up the journeys using dynamic creative elements to enable personalized communication basis consumer segmentation
Optimize journeys basis performance

Conversion Funnel Mapping

Plot the entire conversion process with digital and offline touch points & stakeholders
Map all key steps in the conversion process and identify drop-off / friction elements
Identify reasons of drop off and communication/nurturing requirements to improve conversion rate at each step

Reporting & Analysis

Analyse impact on Consumer LTV as a result of each journey & campaign
Derive insights on consumer behaviour and plug that as feedback in communication & journey design

Job Requirement

· Should have 8-10+ years of overall experience, preferably as a PM for at least 5-7 years

· Experience in Retail E-commerce is required

· Excellent spreadsheet manipulation and modelling skill

· Strong understanding of the P&L metrics

· You should be strategic and detail-oriented.

· Exhibiting a strong bias for action to drive tactical wins and enhancements

· Very strong ability to think and solve from first principles and fundamentals

· Must be customer obsessed; you should constantly be on the lookout to find pain points and solve them ground up

· Should be able to build structure out of ambiguity

· Data driven. Base your decisions on facts rather than opinions.

· Have great communications skills; you should be able to crisply communicate a challenge to any stakeholder and derive a closure

· Be an owner; you will be responsible for driving key outcomes through technology and your incessant drive to make things right will define the success of the organization