· Build out and improve our data, analytics and business intelligence foundation to uncover insights that drive action and optimize investments across the marketing funnel
· Build product level analytics for tracking conversion funnel, platform performance & identify actionable insights
· Build customer transaction level analytics for tracking key leading KPIs & generate actionable insights by combining with qualitative inputs from the partners
· Deliver standardized suite of metrics, reports, and dashboards on a consistent cadence
· Monitor market trends and competition and work with product marketing and product management to respond in an appropriate and timely manner
· Solve business problems via product development & marketing and aid the decision-making process by using predictive modelling on internal and external data
· Work closely with the business/product teams to enable data driven decision making.
· Lead and test marketing-tech integration developments and pilot processes to support expansion to new platforms & optimize older integrations
· Present proposals and results in a clear manner backed by data and coupled with actionable conclusions
· Collaborate with cross functional teams to drive day-to-day processes
· Generating accurate and meaningful analysis and actionable insights
· Own and deliver in-depth analysis of the overall Marketing campaigns
· Identify loopholes in the analytical processes and propose ways to bridge them