As a lead for Digital growth, you will own the Redington customers/partners, vendors - helping them onboard, engage, transact, retain and provide a superlative post transaction customer experience.
In this role, you will demonstrate a strong command of enablement technology platforms, and the ability to research and recommend new applications and platforms in line with organizational goals. Our next set of businesses will leverage this platform to grow; hence we are rapidly scaling and building products which will help drive behavior change for existing set of partners first & leverage the product for new markets, customers, business segments.
Platform Management
· Functional expertise of Marketing Automation Platforms such as Smartech, Adobe Marketing Cloud, SalesForce
Marketing Cloud, WebEngage, CleverTap, Moengage
· Functional expertise in paid media channels including Facebook and google ads
· Managing all communication channels: In-app, Push, SMS, Voice, Paid Media
· Integration with CRMs / Web Analytics / App Analytics
Define Business Objectives
· Identify how to increase & measure repeat purchase behaviour through automation
· Identify cross sell and up sell opportunities
· CRM & Loyalty management
Consumer Segmentation
· Understand consumer transaction behaviour and conceptualize meaningful segments / clusters
· Segmentation based on recency, frequency, repurchase, life time value and other transaction variables
· Ability to come up with statistical models to do more detailed segmentation & clustering
Journey Design & Communication Development
· Design multi-channel recursive journeys customized for each key consumer segment to influence the entire conversion funnel
· Identify communication requirements and work with design, content & copy teams to get the right creative communication
· Set up the journeys using dynamic creative elements to enable personalized communication basis consumer segmentation
· Optimize journeys basis performance
Conversion Funnel Mapping
· Plot the entire conversion process with digital and offline touch points & stakeholders
· Map all key steps in the conversion process and identify drop-off / friction elements
· Identify reasons of drop off and communication/nurturing requirements to improve conversion rate at each step
Reporting & Analysis
· Analyse impact on Consumer LTV as a result of each journey & campaign
· Derive insights on consumer behaviour and plug that as feedback in communication & journey design