JOB DESCRIPTION

Digital & Marketing Manager

We are looking for a Digital & Marketing Manager to take the lead in developing successful, long-term digital marketing strategies and to drive all digital marketing efforts to achieve the hotel business objectives.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide

• Learning programs through our Academies

• Opportunity to develop your talent and grow within your property and across the world!

• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

Reporting to Director of Sales & Marketing, responsibilities and essential job functions include but are not limited to the following:

• Manage all activity within the Digital, marketing and public relations department, ensuring all Sofitel brand guidelines and standards are followed.

• Be responsible to drive Web Direct channel performance, related to key KPI s on conversion, content and reach.

• Serve as the hotel s primary brand ambassador, ensuring that Sofitel brand guidelines are in place and updated regularly as needed.

• Develop the hotel s communication strategies and execute the marketing, public relations and digital campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure.

• Responsible for Hotel photography, creative direction for advertisements, PR agencies and tactical activities.

• Build brand partnerships and generate consumer event activations at the property level.

• Plan and execute multiple media events per year, ranging from restaurant launches, package and media fam trips.

• Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on.

• Plan and oversee the hotel s advertising and promotional activities, including print, electronic, radio, social and direct mail.

• Develop promotional materials, which including printed and digital collaterals.

• Liaise with the regional and corporate office on projects to support ACCOR regional campaigns and initiatives.

• Manage PR and marketing agency resources and suppliers for ad hoc projects and campaigns.

Sofitel Abu Dhabi Corniche

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Digital & Marketing Manager