Company Description:

Louvre Abu Dhabi is a new cultural beacon, bringing different cultures together to shine fresh light on the shared stories of humanity.

In March 2007, the government of United Arab Emirates and France formed an unprecedented partnership for cultural exchange, and the highlight of this was the establishment of Louvre Abu Dhabi on Saadiyat Island. The partnership combines the UAE’s bold vision of cultural progression and openness, with France’s expertise in the world of art and museums.

Louvre Abu Dhabi champions cultural achievements from prehistory to the present day. The galleries are not separated by geography but set in chronological order, the aim is to encourage respect, curiosity, learning and self-reflection.

Opportunity:

Louvre Abu Dhabi is looking to appoint a ‘Digital Marketing Officer’ to join Development Marketing & Communications team. The role holder will be responsible for executing Louvre Abu Dhabi’s social media projects and activations and provides key support in running and managing Louvre Abu Dhabi’s social media community.

Key Responsibilities:

Market Louvre Abu Dhabi’s content (exhibitions, campaigns, museum’s activities, events, products, offerings, and messages etc) across social media channels in multiple languages.
Maintain effective communication, reach and engagement with the target audience across social media channels, both regionally and worldwide
Implement social media tactics, policies and guidelines to ensure the optimal use of social media
Execute social media projects and activations as per project proposals, assisting in the assessment of funding parameters and resource allocation
Assist in managing the external social media management supplier’s i.e. agencies, production houses, digital suppliers, etc.
Ensure that the social media KPIs, performance, goals are accomplished and reported, as planned
Support the Digital Marketing team to develop and implement the unit's social media relevant strategies, goals, methods, tactics, policies, guidelines, KPIs frameworks, procedures, processes and creates resources plans as and when needed
Create and deliver interesting and innovative content to engage audiences across social media platforms with the external social media management suppliers / content creators
Provide briefings and coordinates with any external social media management suppliers / content creators for social media, community management, moderation, posting, influencers management and approvals
Create an influencer strategy and is the key point of contact for the museum with influencers
Work with external companies, including production houses, for filming related to social media at the museum, obtaining appropriate permits and approvals and ensuring all final products are in line with the brand
Recommend new social media opportunities / trends through research and benchmarking

Requirements:

Bachelor’s degree in in Marketing, Statistics, Data Analytics or related disciplines
Experience as Digital or Social Marketing Analyst in a museum or museum related institute
Strong Knowledge of Communication Channels
Excellent understanding of digital marketing concepts
Position is only open to UAE National (with family book) and must be fluent in English and Arabic

Louvre Abu Dhabi

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