The Digital Marketing and SEO Specialist is expected to implement strategic digital marketing plan, develop and enhance Maison D’Vie website and social media presence by using analytics to track and measure performance, identify gaps in content, staying up to date with changes in technology.

The ideal candidate has a strong Fashion, e-commerce and multichannel customer background, and will be able to identify marketing opportunities and present strategies to improve customer engagement and traffic across digital channels.

Develop a corporate strategic digital marketing plan
Support in the development, implementation, tracking, analysis and optimization of our digital marketing campaigns across all digital channels.
Develop a comprehensive social media for tactical events, ensure strategic and effective content planning and quality production of timely rich content pieces
Write creative and engaging content for blogs and advertisements
Create data driven solutions for marketing efforts.
Optimize online own channels (social media and website) ensuring effective SEO programs
Creating high quality SEO content
Updating content to keep up with new trends and best SEO practices
Monitoring and analyzing website and social media traffic, search results, and SEO performance to develop strategies for improvement
Conducting keyword research using dedicated software, and generating new keyword ideas for target markets
Conducting off-site analysis of web SEO competition
Provide detailed monthly reports and analytics on digital performance

Requirements

Qualifications & skills

Strong understanding of the target audience and Fashion industry trends
Full English proficiency is required
Excellent written and verbal communication, interpersonal, and analytical skills
Intermediate computer literacy is required e.g., MS Office
Working knowledge of web analytics tools and ad serving tools
Thorough understanding of web design and site structure
Good knowledge of back link analysis
Good knowledge of target markets and competitors

Experience

Tertiary education in Digital Marketing or related subjects preferred
Strong Fashion, e-commerce and multichannel customer background are mandatory
Prior work experience in SEO analysis

Benefits

Life insurance plan
24 annual leave days
Annual flight home
Medical insurance plan (with the option to upgrade at your own cost)
Access to exclusive Fazaa discounts (applicable in participating retail stores, food & beverage outlets, fitness clubs, cinemas, theme parks, clinics, and more)
Invitations to participate in various company functions, staff events, and department team building events
Opportunities to learn, develop and grow with the organization

IFZA Dubai

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Digital Marketing and SEO Specialist