Category : Information Technology Career Level : Entry Level Experience : 4 Years Required Qualification : Bachelor Requires Traveling : No Salary : Salary Not disclosed Salary Type : Per Month Total Vacancies : 1 Skills digital marketing specialist campaigns digital strategy visual concepts promotional activities online company overseeing maintenance social media content tracking performance planning marketing database email display advertising website blogs press boost brand awareness product development brand direct marketing digital media business manager strong analytical skills online marketing software strong interpersonal skills time management digital marketing manager visual communication content management project management wordpress marketing automation media development

Description

Job Location : Abu Dhabi

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

Responsibilities

Developing and implementing a digital marketing strategy

Creating visual concepts for promotional activities

Managing the digital marketing calendar

Maintaining the online presence and reputation of the company

Overseeing the creation and maintenance of social media content

Creating and updating digital marketing reports

Overseeing the digital marketing budget

Coordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts)

Manage end-to-end digital projects

Establish our web presence to boost brand awareness

Maintain a strong online company voice through social media

Liaise with Marketing, Sales, and Product development teams to ensure brand consistency

Suggest and implement direct marketing methods to increase profitability

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Stay up-to-date with digital media developments

Experience in optimizing landing pages and user funnels

Experience with A / B and multivariate experiments

Identify trends and insights, and optimize spend and performance based on the insights and keyword research

Experience with A / B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console)

Experience with using SEO analysis tools (e.g. Semrush, Ahrefs)

Working knowledge of Meta Business Manager, LinkedIn Ads

Experience in setting up and optimizing Google AdWords and Google Display Network campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Collaborate with internal teams to create landing pages and optimize the user experience

Collaborate with agencies and other vendor partners

Qualifications

Minimum of a Bachelor’s Degree in Marketing, Digital media Marketing or a similar field

Minimum of 4 years of experience as a Digital Marketing Specialist or similar role

Experience with digital marketing automation software

Experience with Google Ads and Google Analytics

Knowledge of web publishing

Proficiency with SEO & SEM tools

Superb verbal and written communication skills

Strong interpersonal skills

Strong problem-solving skills

Ability to work well in a team environment

Strong analytical skills

Highly developed attention to detail

Ability to work in a fast-paced environment

Ability to prioritize tasks and meet deadlines

Proven work experience as a Digital media specialist or Digital marketing manager

Experience with visual communication principles

Familiarity with web design and content management systems

Excellent analytical and project management skills

Brainstorm new and creative growth strategies

Basic Design Principles (UX / UI)

Data Analytics and Querying

WordPress / CMS

Marketing Automation and CRM

Photo and Video Editing Basics

Office Skills Spreadsheets and Slide Decks

Nice to Have

Proficiency with Python, and SQL with strong analytical skills

Photoshop, Illustrator Premiere Pro, After Effects, or other media editing software

Job Specification

Angel Lee (Recruiter) is in search of talented and motivated individuals for the post of Digital Marketing Specialist in the field of Information Technology in one of their office located in Abu Dhabi - United Arab Emirates.

The ideal candidate should have bachelor qualification and atleast 4 years of experience. The position require digital marketing, specialist, campaigns, digital, strategy, visual, concepts, promotional, activities, online, company, overseeing, maintenance, social media, content, tracking, performance, planning, marketing, database, email, display advertising, website, blogs, press, boost, brand awareness, product development, brand, direct marketing, digital media, business manager, strong analytical skills, online marketing, software, strong interpersonal skills, time management, digital marketing manager, visual communication, content management, project management, wordpress, marketing automation, media, development mandatory skills.

This is a Full-Time morning shift job.

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