ByrneLooby is proud to be now part of Ayesa. Ayesa has almost 11,000 staff members based in 40 countries around the globe.

Ayesa's engineering work covers numerous fields with a market-leading international reputation in infrastructure, water conveyance and treatment systems, transport, marine, waste management, aeronautics and defence.

Ayesa is also a consolidated technology consultancy, an expert in the digital transformation of large companies such as utilities and technological solutions for public institutions.

The Digital & Traditional Marketing Executive will develop and execute local marketing strategies for the company's markets in the UK, Ireland, the Middle East, India, and Poland to support the company's business goals.

They will also work with the global Marcomms team to support global engineering initiatives, find new opportunities, channels, and approaches to communicate the company's values and expertise, and develop a thought leadership content program by sector.

The candidate will work collaboratively with colleagues across regions and report on the impact of marketing activity to the Head of Marketing (engineering) and Dir Marcomms.

Develop and execute local marketing strategies for our engineering business in anglo-markets
Maintain the UK / Ireland / ME web pages on the global website and key social media platforms developing a content strategy for each
Develop project pages, case studies and best learnings content for our project delivery
Work with the global Marcomms team to support global engineering initiatives
Find and investigate new opportunities, channels, and approaches to communicate the company's values and expertise
Develop a thought leadership content program by sector and the strategy to communicate this in the company's markets
Collaborate in the development, delivery, and assessment of annual marketing plans
Manage creative projects and report on the impact of marketing activities
Maintain the UK / Ireland / ME web pages on the global website and key social media platforms
Help build a brand reputation to win work with clients and secure desired projects in the UK, Ireland, Middle East
Develop and execute strategic marketing campaigns for the company's thought leadership content across various media and channels
Provide strategic direction for the creation of thought leadership content and develop messaging frameworks

Qualifications :

Bachelor's degree in Marketing, Digital or another related discipline and at least 3-5 years experience
Strong graphic design and video skills
Excellent writing skills in English and ability to grasp highly technical content
Good understanding of marketing, PR, social media, and internal communications
Digital native with knowledge of SEO, content campaigns, LinkedIn campaigns, landing pages, and WordPress (CMS), powerpoint and case studies
Background in professional services preferred, particularly in engineering
Knowledge of strategic and tactical business development practices, as well as strong business and commercial acumen
Sound market research and analytics knowledge
Effective stakeholder management skills and experience working with senior leaders
Exposure to a multinational, cross-functional, and matrixed work environment and team player
Confident, self-motivated, proactive, and with a proven ability to prioritize and respond to multiple deadlines under pressure

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation

ByrneLooby

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Digital & Traditional Marketing Executive - Engineering