Job Description

Job SpecificationDevelop online presence for the organization and update the existing company Marketing Collaterals Strategic initiatives include formulation of a formal Marketing department, Branding strategies, Tier Pricing models, Optimum Inventory and Product Market Mix Strategy.
Lead the product launch for the company, targeting the export markets
Communications & PR - Led the team to brand enrichment
Brand building through the social media awareness campaign
Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign microsite development, re- targeting and marketing automation.
Running digital marketing campaigns on all relevant platforms involving Analysis, Planning, Creating, monitoring, brand awareness & capturing all leads generated through the available online system.
Experienced in handling Social Mediums like Facebook, Instagram, Twitter, Quora, Pinterest, etc.
New Keywords research, existing keywords analysis, meta tag fixing, Onpage, Off Page Optimization, back link analysis and link building for setting up SEO.
Creation, adaptation, editing and managing content on company websites (CMS)
Articulate the brand's desired image and position appeal to different market segments to maximize the impact of audience-focused corporate branding campaigns
Play a stellar role in setting up the formal marketing department, branding strategies, tier pricing models, optimum inventory and product market mix strategy
Designate and serve as part of the Executive Committee/ Board advising in strategy, management, and sales & marketing.
Restructure the marketing output by guiding and training the team.

Must Have's:

MBA (Marketing), bachelor's in computer science/Mass Media/Marketing or similar field.
5-7 years similar experience into Digital Marketing front across Building Materials/Construction/Engineering business segment.
The ideal candidate must have exposure working for a small-scale enterprise and has track record of increasing the sales footfall for the organization.

Antal International

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