Liaise with Advertising, PR, influencers and Communication agencies to promote business and increase brands’ visibility in relevant markets.
Assist the marketing manager in building efficient and intuitive marketing strategic plan.
Execute the strategy by competitive research, platform determination, benchmarking and audience identification.
Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
Maintain our social media presence across all digital channels and create influencers campaigns to improve brand visibility & awareness.
Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimizes spend and performance based on the insights.
Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.
Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages prospects to action in our social media channels and visit our website.
Set up and optimize company pages within each platform to increase the visibility of the Brand’s social content.
Moderate all user-generated content in line with the moderation policy for each community.
Support advertising/communication campaigns (social media, influencers etc.), exhibitions and promotional events.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
Collaborate with manager in preparing social Media budgets and monitoring expenses.
Define most important social media KPI’S.
Stay up to date with the trendy social media tools.

AL KHAYYAT INVESTMENTS (L L C)

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Marketing Executive